Which tend to influence our behavior more: large formal groups or small informal groups? Why?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:35 AM

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Which tend to influence our behavior more: large formal groups or small informal groups? Why?

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Small informal groups exert a more powerful influence on individ...View the full answer

Consumer Behavior Buying, Having and Being

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