Whole Foods has been in the news lately. Since most of you are familiar with the company. This is Marketing Strategy in practice, circa 2017, below in the situation:

John Mackey co-founder of Whole Foods has just hired you as the Chief Marketing Officer to turn around the recent slide in company sales and profits. The stock price has fallen from $65/share in late 2013 and now is $35/share. Shareholders are not happy. In fact Jan Partners LLC and its allies have acquired 8.8% of the company and want to accelerate change and perhaps sell Whole Foods.

Below are the issues needed to be accomplished?

a. Explain the major problems plaguing Whole Foods

b. Point out the plan to restore Whole Foods to profitability and growth by winning customers back.