Why are immediate (versus delayed) rewards more effective in inducing the consumer behaviors desired by a brand

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Why are immediate (versus delayed) rewards more effective in inducing the consumer behaviors desired by a brand marketer? Use a specific, concrete illustration from your own experience to support your answer.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:46 AM

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Why are immediate (versus delayed) rewards more effective in inducing the consumer behaviors desired by a brand

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Based on the fundamental notion that most people are hedonistic and ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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