Why are marketers sometimes forced to reposition their products or services? Illustrate your answers with examples.

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Why are marketers sometimes “forced” to reposition their products or services? Illustrate your answers with examples.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:50 AM

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Why are marketers sometimes forced to reposition their products or services? Illustrate your answers with examples.

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The image that a product or service has in the mind of the consumerthat is how it is positionedis pr...View the full answer

Consumer Behavior

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