Question: Why are short-term objectives needed when long-term objectives are already available?

Why are short-term objectives needed when long-term objectives are already available?

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Shortterm objectives operationalize longterm objectives In other words while longterm objectives help in ensuring that the firm is pursuing its strategy in the longterm it needs several shortterm measures to guide immediate thinking For example if we commit to a 20 percent gain in revenue over five years longterm objective ... View full answer

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