Why do companies have difficulty increasing their profitability by simply buying market share (e.g., lowering prices to

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Why do companies have difficulty increasing their profitability by simply buying market share (e.g., lowering prices to increase market share?
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Strategic Management Concepts and Cases

ISBN: 978-1118976586

1st edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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