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Why do customers expect more choice and flexibility as to how products and services are made available to them?

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Why do customers expect more choice and flexibility as to how products and services are made available to them?

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As the text aptly point out customers now expect far more and better channel choices for gaining acc…View the full answer


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Saud Ur Rehman
Evaluating manufacturing processes by designing and conducting research programs; applying knowledge of product design, fabrication, assembly, tooling, and materials; conferring with equipment vendors; soliciting observations from operators. Developing manufacturing processes by studying product requirements; researching, designing, modifying, and testing manufacturing methods and equipment; conferring with equipment vendors. Keeping equipment operational by coordinating maintenance and repair services; following manufacturer's instructions and established procedures; requesting special service.
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Marketing Channels

Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: July 14, 2015 01:59:16
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