1. Why do customers expect more choice and flexibility as to how products and services are made available to them?
2. How does a management perspective of the marketing channel differ from some other views of the channel?
3. What patterns seem to be emerging with respect to online retail sales vs. conventional retails sales since the first couple of years of the twenty-first century?
4. Discuss retailers' growing power in the marketing channel in terms of the possible implications for channel management.
5. Contrary to some predictions, wholesalers have not died out. What has happened to wholesalers in recent years?