Why do customers have privacy concerns about frequent shopper programs that supermarkets have and what can supermarkets
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Frequent shopper programs often collect customers descriptive information when they sign up for a frequent shopper card When customers use the card at ...View the full answer
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Related Book For
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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