Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing

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Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:56 AM

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Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing

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In pricing for members of the channel marketers recognize that re...View the full answer

Marketing Real People, Real Choices

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