Finagle A Bagel, a fast-growing New England small business co-owned by Alan Litchman and Laura Trust, is at the forefront of one of the freshest concepts in the food-service business: fresh food. The 20 stores bake a new batch of bagels every hour and receive new deliveries of cheeses, vegetables, and other ingredients every day. Rather than prepackaging menu items, store employees make everything to order to satisfy the specific needs of each guest (Finagle A Bagel's term for a customer). Customers like this arrangement because they get fresh food prepared to their exact preferences-whether it's extra cheese on a bagel pizza or no onions in a salad- along with prompt, friendly service.

1. Describe Finagle A Bagel's marketing mix.
2. What forces from the marketing environment provide opportunities for Finagle A Bagel? What forces might threaten the firm's marketing strategy?
3. Does Finagle A Bagel appear to be implementing the marketing concept? Explain your answer.