Why do you think Borders introduction of e-readers branded by other companies was not as successful as Amazon's Kindle, Barnes & Noble's Nook, or Apple's iPad?
Why do you think Borders introduction of e-readers branded by other companies was not as successful as Amazon's Kindle, Barnes & Noble's Nook, or Apple's iPad?
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Borders was late to market with e-readers. It allowed competitors to capture the e-reader …View the full answer
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