Question: Why do you think Borders introduction of e-readers branded by other companies was not as successful as Amazon's Kindle, Barnes & Noble's Nook, or Apple's

Why do you think Borders introduction of e-readers branded by other companies was not as successful as Amazon's Kindle, Barnes & Noble's Nook, or Apple's iPad?

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Borders was late to market with ereaders It allowed competitors to capture the ereader ... View full answer

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