Why do you think todays managers would want to use the balanced scorecard to measure and control

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Why do you think today’s managers would want to use the balanced scorecard to measure and control organizational performance? Think of two different kinds of organizations. Do you think the balanced scorecard approach is equally suitable for them both? Why or why not?

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Understanding Management

ISBN: 978-0324568387

6th Edition

Authors: Richard L Daft, Dorothy Marcic

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