Why does Sutton draw a distinction between endogenous sunk costs such as advertising, and other sunk costs

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Why does Sutton draw a distinction between endogenous sunk costs such as advertising, and other sunk costs such as capital investments?
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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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