Why does the supervisor advise that Chris do a project using secondary data rather than collecting primary data?

Chris was an MA student in international business and management. After taking a module entitled Intellectual Property (IP) in International Business (IB), he had taken great interest in this subject and had been determined to do a good-quality research project. However, in the first meeting with his supervisor, while feeling motivated, he realised that it was not enough to be determined and he needed to make greater effort on his project. His supervisor pointed out, based on his project proposal, that he needed to be more focused and precise.