Question: Why has Amazon succeeded online when so many other companies have failed? From a theoretical standpoint, what is Amazon's pricing model? Why is this so

Why has Amazon succeeded online when so many other companies have failed?
From a theoretical standpoint, what is Amazon's pricing model? Why is this so effective? How does this compare to their competitors?
Discuss how Amazon has used differentiation and positioning as two key components in maintaining a competitive advantage.
Thinking about the changes in the macro and micro environment, what is next for Amazon? Where else can it grow?

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Amazons success and failure of other companies The reason for the success of Amazon Company while other companies have failed is because it is easy to access they provide more choices and a more perso... View full answer

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Why has Amazon.com succeeded online when so many other companies have failed?

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