Question: Why have franchises been so popular as a method of international expansion in the fast-food industry? Contrast this with high tech manufacturing where joint ventures
Why have franchises been so popular as a method of international expansion in the fast-food industry? Contrast this with high tech manufacturing where joint ventures and partnerships have been more popular. What accounts for the differences across industries?
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The key to fast food industry is visibility and that means locations The franchiser has to be able t... View full answer
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