Why have product placement, guerilla marketing, and branded entertainment become popular?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:31 AM

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Why have product placement, guerilla marketing, and branded entertainment become popular?

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Product Placement It is a form of advertisement in which branded products or services are placed int...View the full answer

Advertising & IMC Principles & Practice

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