In today's modern, highly educated society, there is simply no reason to separate men and women into

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"In today's modern, highly educated society, there is simply no reason to separate men and women into different target segments. Gender just should not be an issue in the development of marketing and advertising strategies." Comment.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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In today's modern, highly educated society, there is simply no reason to separate men and women into

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Although our society has witnessed major changes in sexrole norms and gen...View the full answer

Advertising and Integrated Brand Promotion

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