Why have videogames attracted so much interest recently as a venue for product placements? What makes this

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Why have videogames attracted so much interest recently as a venue for product placements? What makes this venue even more appealing for advertisers as games and game players move to the Internet?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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Why have videogames attracted so much interest recently as a venue for product placements? What makes this

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Product placements in videogames have helped marketers reach a vast but in ...View the full answer

Advertising and Integrated Brand Promotion

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