What is the role for celebrities in the business of product placement and branded entertainment? Describe a

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What is the role for celebrities in the business of product placement and branded entertainment? Describe a scene from a TV show or movie that illustrates the best way to involve a celebrity as part of a product placement.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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What is the role for celebrities in the business of product placement and branded entertainment? Describe a

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Advertising and Integrated Brand Promotion

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