Why, in your opinion, do the authors regard the use of the self-reference criterion as probably the

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Why, in your opinion, do the authors regard the use of the self-reference criterion as "probably the biggest cause of international business blunders"? Can you think of an example?

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International Business The Challenge of Global Competition

ISBN: 978-0077606121

13th edition

Authors: Donald Geringer Ball, J. Michael Geringer, Jeanne M. McNett, Michael S. Minor

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Question Posted: Mar 04, 2016 07:45 AM

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Why, in your opinion, do the authors regard the use of the self-reference criterion as probably the

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When a situation familiar to the manager arises there is a tendency to respond without an...View the full answer

International Business The Challenge of Global Competition

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