Why is a cost leadership strategy so important when one wants to sell products at lower prices

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Why is a cost leadership strategy so important when one wants to sell products at lower prices than competitors?

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Exploring Management

ISBN: 978-1119231936

5th edition

Authors: John R. Schermerhorn, Daniel G. Bachrach

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Question Posted: Dec 29, 2017 07:43 AM

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Why is a cost leadership strategy so important when one wants to sell products at lower prices

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Exploring Management

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