Why is a joint venture alliance often a favourable approach to facilitating an international retail venture?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:38 AM

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Why is a joint venture alliance often a favourable approach to facilitating an international retail venture?

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A joint venture reduces an entrants risk by sharing financial costs As well the partner ofte...View the full answer

Retailing Management

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