Why is it important that a price-change breakeven calculation take into account the effect of the price

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Why is it important that a price-change breakeven calculation take into account the effect of the price change on contribution dollars from base sales?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:20 AM

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Why is it important that a price-change breakeven calculation take into account the effect of the price

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The issue with this breakeven level is that it fails to take in...View the full answer

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