Why is it important to know whether or not a price change will change the price differentials

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Why is it important to know whether or not a price change will change the price differentials between competitors?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:21 AM

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Why is it important to know whether or not a price change will change the price differentials

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Pricing Strategies A Marketing approach

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