Why might an international marketer prefer a joint venture to a licensing arrangement?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:39 AM

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Why might an international marketer prefer a joint venture to a licensing arrangement?

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Joint ventures may be encouraged or required by certain host governmen...View the full answer

International Marketing & Export Management

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