Why should we study foreign cultures if we do not plan to engage in international or export

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Why should we study foreign cultures if we do not plan to engage in international or export marketing?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:31 AM

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Why should we study foreign cultures if we do not plan to engage in international or export

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To better understand our own culture and the kinds of impact...View the full answer

Consumer Behavior Building Marketing Strategy

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