Why was De Beers worried that people might resell their old diamonds? How did De Beers attempt

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Why was De Beers worried that people might resell their old diamonds? How did De Beers attempt to convince consumers that previously owned diamonds were not good substitutes for new diamonds? How did De Beers's strategy affect the demand curve for new diamonds? How did De Beers's strategy affect its profit?
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Economics

ISBN: 978-0134106243

6th edition

Authors: R. Glenn Hubbard

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