Why would a company such as CUTCO Cutlery opt for the direct channel instead of the retailer

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Why would a company such as CUTCO Cutlery opt for the direct channel instead of the retailer channel for its consumer products?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:51 AM

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What other companies are similar to CUTCO Cutlery in its approach to direct retailing?
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Why would a company such as CUTCO Cutlery opt for the direct channel instead of the retailer

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Direct selling is a method of marketing and retailing products and services directly to the consumer ...View the full answer

Marketing

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