Why would a manufacturer offer a rebate instead of lowering the suggested list price?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:38 AM

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Why would a manufacturer offer a rebate instead of lowering the suggested list price?

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As the Alcoa example on page 414 illustrates intermediaries may not adhere to a manufacturers list p...View the full answer

Essentials of Marketing

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