Why would the management of American Airlines expect its e-marketers to estimate the financial impact of intangible

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Why would the management of American Airlines expect its e-marketers to estimate the financial impact of intangible benefits such as building brand equity through e-mail messages to frequent flyers?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

Question Posted: Nov 26, 2015 02:12 AM

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Why would the management of American Airlines expect its e-marketers to estimate the financial impact of intangible

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Determining value for intangible benefits is absolutely necessary for emarketers Given the dot co...View the full answer

E Marketing

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