Will it be possible for a start-up automaker such as V-Vehicle to compete with big automakers such

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Will it be possible for a start-up automaker such as V-Vehicle to compete with big automakers such as Ford, GM, Chrysler, Toyota, Honda, Nissan, Volvo, Hyundai, BMW, and Mercedes? What factors in the marketing environment will enable or inhibit new competitors?
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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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