With reference to customer acquisition and retention, explain two goals for each required by an e-commerce site

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With reference to customer acquisition and retention, explain two goals for each required by an e-commerce site manager.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:08 AM

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With reference to customer acquisition and retention, explain two goals for each required by an e-commerce site

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Acquisition must target correct segments must be ...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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