With the explosion of "digital infrastructure", we now have a "new reality" consisting of social media and virtual worlds. Register for an account on Second Life (join.secondlife.com) and explore this Virtual Reality.
1. Discuss your experiences with Second Life. Which Destination(s) did you visit? Is it easy to use? Do you think it has potential to reach a target audience for marketing and sales?
2. Search the Internet for a real world example of a company using Social Media. Describe how the company uses Social Media. Be specific about which part(s) of the Value Chain Social Media represents.