With this case, we review the profitability of Yum Brands, Panera Bread, and Starbucks, including comprehensive income for 2008 and 2007.

Required
a. Comment on the net profit margin for these companies. Consider absolute amounts and trend.
Also compare with Case 8-9.
b. Comment on the return on assets for these companies. Consider absolute amounts and trend.
Also compare with Case 8-9.
c. Comment on the return on total equity for these companies. Consider absolute amounts and trend. Also compare with Case 8-9.
d. Comment on the relative profitability of these companies. Also compare with Case 8-9.
e. 1. Considering the data in Case 8-9 and Case 8-10, comment on the impact of considering comprehensive income for each company for the years 2008 and 2007:
Yum Brands
Panera Bread
Starbucks
2. Would the impact be the same in futureyears?

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Yum Brands, Inc Starbucks Panera Bread 2008 5.28 9.99 Ratio 2008 4.66 7.67 102.04 2007 10.42 16.01 83.75 2007 2008 2007 Net profit margin % Return on assets % Return on total equity % 5.35 9.19 13.62 1.88 5.62 12.95 6.18 14.12 30.58 14.24