Question: Assess Amazon's resources and capabilities using the VRIO framework. Can Amazon gain and sustain a competitive advantage? Why or why not?

Assess Amazon's resources and capabilities using the VRIO framework. Can Amazon gain and sustain a competitive advantage? Why or why not?

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Valuable Do the resources help Amazon to increase the perceived value of its offering in the eyes of the consumers The resources that Amazon has at its disposal can certainly be deemed as valuable fro... View full answer

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