Would a tool manufacturer need a different marketing strategy for a big retail chain like Home Depot

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Would a tool manufacturer need a different marketing strategy for a big retail chain like Home Depot than for a single hardware store run by its owner? Discuss your answer.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:30 AM

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Would a tool manufacturer need a different marketing strategy for a big retail chain like Home Depot

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A tool manufacturer would in all likelihood need a different strategy for dealing with a big retail ...View the full answer

Essentials of Marketing

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