Years ago Sony decided to exploit its capabilities in the design and manufacture of electronic hardware for

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Years ago Sony decided to exploit its capabilities in the design and manufacture of electronic hardware for consumer and professional use by emphasising their role as platforms to exploit complementary software (music, movies and games). Thus it acquired music recording and movie making businesses to provide complementary sources of revenue and profits. However, it licenses third party software developers to produce games compatible with PlayStation consoles. Discuss the likely reasoning behind this apparent difference of strategy.
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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