You are a member of the business development group of a rapidly growing sporting goods retailer with annual revenue of $150 million. Your firm has been in business for 10 years and operates two dozen stores in the southwest United States. It has plans to add two stores per year for at least the next five years. The firm accepts bank credit and debit cards from American Express, MasterCard, and Visa. You have been asked to develop a position on whether the firm should begin to accept mobile payments and, if so, whether it should go with Apple Pay, Current C, or wait to see how things unfold. What would you recommend and why?