You are in the market for a new couch and have found two advertisements for the kind of couch you want to buy. One seller notes in her ad that she is selling because she is moving to a smaller apartment, and the couch won’t fit in the new space. The other seller says he is selling because the couch doesn’t match his other furniture. Which seller do you expect to buy from? Why? (Hint: Think who would be the more motivated seller.)