You are the marketing manager of Citibanks Online Banking Division. How would you apply the concepts of

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You are the marketing manager of Citibank’s Online Banking Division. How would you apply the concepts of providing value and customer satisfaction and retention to designing and marketing effective online banking?
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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