You are vice president of Sales for a medium sized technology firm and have been asked to

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You are vice president of Sales for a medium sized technology firm and have been asked to design a new compensation package for the company’s national sales force of 50 people. Currently, they are paid solely on commission with average compensation of $75,000 - $100,000. The CEO is concerned about customer service and wants the salespeople to focus more on servicing existing customers. What compensation plan would you suggest?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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