You have been asked by Cokes product manager to present the arguments for and against extending the

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You have been asked by Coke’s product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:24 AM

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You have been asked by Cokes product manager to present the arguments for and against extending the

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Marketing Management

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