Question: Chapter 9 You have been asked by Coca - Cola's product manager to present the arguments for and against extending the Coke brand to a
Chapter
You have been asked by CocaCola's product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be your arguments for AND against extending the Coke brand to a new cola drink? Provide at least trends for and to trends against the new cola for each with your justification.
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