You have conducted a zone of tolerance analysis for a local dry cleaner. You find that the

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You have conducted a zone of tolerance analysis for a local dry cleaner. You find that the length of the reliability and responsiveness boxes are much greater than those of the other three service quality dimensions. You also find that the dry cleaner is positioned above the zone box on reliability but below the box on responsiveness. What should you tell the manager to do?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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