You have conducted a zone of tolerance analysis for your local pizza place. You find that the

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You have conducted a zone of tolerance analysis for your local pizza place. You find that the lengths of the reliability and responsiveness boxes are much greater than those of the other three service quality dimensions. You also find that the restaurant is positioned above the zone box on reliability but below the box on responsiveness. What should you tell the manager to do?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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