You just assumed a senior management position with Philip Morris (PM), a major manufacturer of cigarettes. As cigarette sales have declined in the advanced economies, PM has increased its marketing efforts in developing economies and emerging markets, where demand for smoking tobacco remains strong. Because of theenormous population in such countries, PM expects to generate huge sales over time. At the same time, many of the countries are characterized by substantial illiteracy and lack of awareness about the harmful health effects of smoking cigarettes, and people often become addicted to tobacco products. Given these factors, is it ethical to target such countries with cigarettes? Using the Ethical Framework in Chapter 5, analyze the arguments for and against marketing cigarettes to developing economies and emerging markets. As a senior manager, what steps should you take, if any, to address the dilemma?