Question: You wish to compete in the super premium ice cream market. The task is to determine the wants of the super premium market and the

You wish to compete in the super premium ice cream market. The task is to determine the wants of the super premium market and the attributes/hows to be met by their firm. Use the house of quality concept.
Market research has revealed that customers feel four factors are significant in making a buying decision. A "rich" taste is most important followed by smooth texture, distinct flavor, and a sweet taste. From a production standpoint, important factors are the sugar content, the amount of butterfat, low air content, and natural flavors.

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