Question: You work for a small company that has the leading position in an embryonic market. Your boss believes that the company's future is ensured because

You work for a small company that has the leading position in an embryonic market. Your boss believes that the company's future is ensured because it has a 60% share of the market, the lowest cost structure in the industry, and the most reliable and highly valued product. Write a memo to your boss outlining why the assumptions posed might be incorrect.

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